Flipkart is free but Snapdeal is chargeable separately.
Wanna watch some viral vids? But only Youtube is free and fast and others(Dailymotion
or Vimeo) buffer slow!!
Want to use Skype.. Ohh..!! You need to buy premium pack.
What is Net Neutrality?
Net Neutrality is the principle which concerns with the internet being provided to the users.
The term emphasizes “Neutrality” which means that the service providers or the ISP’s
should allow access to all the content on the internet to the public without limitations. The
ISP’s should not favour any particular product or the website in any form. All the data
should be treated equally no matter how and when it is created.
Why should anyone care?
In all the form of communication which is present today be it Newspapers, Magazines,
TV, Radio or any other, Internet is known for its openness and freedom. Net Neutrality
decides that there is free and fair access to every content on the Internet.
No ISP should decide on which website should be given preference. User cannot be
forced to open non privileged website with less speed, the ISP cannot deny the user to
open the non-privileged websites.
What’s up in India?
Due to lobbying(the act of attempting to influence decisions made by officials in the
government, most often legislators or members of regulatory agencies) by the ISP or the
telecom providers like Airtel and Vodafone, TRAI is going to allow operators to hurt
Neutrality. Due to which operators will be able to extort more money by blocking apps
and websites. Thanks to our “Digital India” campaign..(which i think the govt. has taken
way too seriously!!)
How Airtel Zero Works?
As mentioned on the Airtel Website-
1. Mobile app makers register with ‘Airtel Zero’ to give customers toll-free access to their apps.
2. Airtel informs customers about these toll-free apps.
3. Customers download and access these apps at zero data charges – and enjoy their favorite online tasks (e.g. entertainment, shopping) for free – even at zero mobile balance.
Consequences of this scheme
The bigger tech giants can pay more to the operators so that its users become more
comfortable in using their service which will drastically affect the start up companies
which are paying normally. The start up companies might not bring any more creative idea
since they will not get their user base.
Just think that
“X” company is paying more to Airtel against “Y” company to offer more speed to the
“Y” company is paying more to Vodafone against “X” company to offer more speed to
You have Airtel but want to use Y’s services. What will you do?
What you can do?
TRAI has released a consultation paper(You can access its brief version: https://docs.google.com/document/d/1kNXtANR9UV6fSjV2DNrkcIMAJVVN4CJfHHiq_0kkx8E/preview?sle=true&pli=1) with 118 pages along with 20 questions with a sparkling headline “Regulatory Framework for Over-the-top (OTT) services“.
Here is a really nice video by AIB and John Oliver Show to further understand about it.
Last but not the least, I cant resist to sign off without sharing this..